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December 12, 2023

Bayretail Breaks New Ground: A Year of Achievements and Innovations

Bayretail is a cutting-edge mobile application operating in SaaS mode, designed to empower in-store sales associates with extraordinary capabilities. Committed to fostering shared customer success and facilitating growth. Bayretail takes pride in its forward-thinking roadmap, through a continuous stream of advancements, our innovative approach seeks to enhance the In-store landscape with a constant flow of progressive solutions. In recognition of our commitment to excellence, Bayretail has earned distinction as one of the ISVs with a strong, proven use case within the retail industry, as featured by Salesforce. It has been a year of remarkable growth and innovations in the digital landscape, and Bayretail has received additional acclaim being included in the 2023 Gartner Magic Quadrant for Digital Commerce report and recognized as a Gartner Peer Insights partner.

This year, Bayretail went beyond the in-store experience and announced the launch of the Bayretail Consumer app, with the intention of providing brand customers with a native and powerful B2C app experience. The Bayretail Consumer App leverages the new Salesforce Commerce API to ensure a seamless experience, fully integrated with Salesforce Commerce Cloud, to foster a high conversion rate.

Bayretail is committed to continuous innovation, and constantly releasing new features and enhancements that help retailers improve their customer experience. We have successfully implemented our solutions to major brands like Fast Retailing, IRO, LANVIN, PUIG etc..

Here are the highlighted features of the year:

Embedded Communication Features

With the Embedded Communication feature, users will have the ability to receive inbound messages from multiple channels, through SMS and Whatsapp, all in one place. This feature also allows you to send outbound messages directly from the same user-friendly interface. Bayretail goes beyond that, and all interactions are securely stored within our platform. This means that messages will never be lost, even with staff changes.

In-App KPIs & Manager Features

Empower store managers with real-time data that offers invaluable insights into sales and engagement metrics for their teams. This feature simplifies informed decision-making and proactive measures to optimize productivity and performance. As for individual users, they can easily track their metrics, fostering a culture of continuous improvement and self-motivation.

Self Register Feature

This feature facilitates customer onboarding through a branded online form shared by the sales associate. With a single QR code, sales associates can easily expand their customer portfolio and provide an innovative in-store experience. Brands can effortlessly design and integrate a flexible form to collect all necessary information and customer preferences. This feature ensures a quick, seamless, and user-friendly registration experience, making the shopping experience more personalized and elevating customer satisfaction.

Client List Builder Feature

Create effective customer relationship management by streamlining access to standard lists and personalized lists. This system allows sales associates to tailor segmentation based on dynamic or static criteria (such as VIPs, interests, purchasing behaviour), ensuring a personalized and strategic approach to customer engagement. By targeting customers based on fresh and meaningful data, sales associates can become proactive contributors to the brand's marketing strategy.

As 2023 unfolds, and with the promise of innovation extending into 2024, Bayretail remains committed to delivering cutting-edge features to its customers. The company will persist in prioritizing AI capabilities, aiming to infuse innovation into the experiences of both brands and customers.

We invite you to learn more about Bayretail and how we can help you achieve your retail goals. Stay tuned for even more innovation coming on the road to National Retail Federation’s Retail’s Big Show in January 2024.

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