In the fast-paced environment of shopping malls, corner shops often face unique challenges when it comes to client management and customer engagement. These brands are typically focused on making quick sales to busy shoppers, but they often miss out on the opportunity to collect valuable customer information. Without the tools to track customer preferences or purchase histories, brands operating in these high-traffic areas struggle to build lasting relationships with their customers or leverage data for personalized marketing efforts.
To address this gap, Bayretail has introduced an exciting new feature in its Store App: "Record a Sales." This addition to our Clienteling solution allows retail brands with corner stands in shopping malls to seamlessly record and manage sales transactions, unlocking new opportunities to capture customer information that would otherwise be lost.
One of the biggest challenges for retail brands operating in a mall environment is the inability to gather and retain valuable customer data. Most sales at corner stands are quick, and there’s little time for associates to ask for customer information like email addresses or phone numbers. Without this data, brands can’t offer personalized experiences or targeted follow-up communications—key elements of building customer loyalty.
For example, consider a luxury skincare brand with a corner stand in a busy mall. Shoppers stop by, make quick purchases, and leave. The brand has no way of knowing who these customers are, what products they’ve bought, or how to engage them in the future. This lack of data makes it impossible to follow up with personalized recommendations or loyalty offers, which are critical for driving repeat purchases and building long-term relationships.
Bayretail’s new "Record a Sales" feature changes the game for corner shops. With this solution, store associates can quickly capture customer and transaction data directly from the app, without disrupting the flow of the sale. Associates can input basic customer details and record the transaction instantly, creating a data trail that the brand can later use for personalized engagement.
Example in Action: Let’s revisit the luxury skincare brand at the corner stand. A customer walks by and purchases a high-end moisturizer. Using the "Record a Sales" feature, the associate quickly logs the sale, along with the customer’s name, phone number, and purchase details. This data is instantly stored in the brand’s system, linked to the customer’s profile.
Later, the brand uses this information to send a personalized message to the customer, offering a discount on their next purchase or suggesting complementary skincare products based on their preferences. Not only does the customer feel valued, but the brand has now opened the door for a potential long-term relationship—something that was impossible before without a way to capture this information.
Here are some of the key benefits retail brands with corner stands in shopping malls can enjoy with the "Record a Sales" feature:
Create Lasting Relationships: Instead of relying on one-off sales, brands can now engage customers with follow-ups, recommendations, and exclusive offers that keep them coming back, even in the fast-moving shopping mall environment.
Traditionally, brands in shopping malls had no way to gather detailed customer data. Sales associates were focused on handling transactions quickly, and customers were often on the move, making it difficult to collect information like names or contact details. As a result, these brands missed out on the power of customer data—an essential tool for driving repeat business and improving customer loyalty.
With Bayretail’s "Record a Sales" feature, this problem is solved. The feature allows associates to effortlessly capture customer data during the transaction process, bridging the gap between quick mall sales and long-term customer engagement.
The introduction of the "Record a Sales" feature in the Bayretail Store App marks a significant advancement for retail brands with corner stands in shopping malls. By enabling the capture of customer and sales data in real-time, this feature helps brands not only manage their sales but also unlock the potential of personalized engagement and long-term customer relationships.
With Bayretail’s new feature, even the smallest retail stands in bustling shopping malls can now leverage powerful clienteling tools to enhance their operations, drive customer loyalty, and stay competitive in today’s fast-paced retail landscape.
Get in touch to schedule a full demo of the Retail Super-App and discover how it can help your brand do more.
