How Bayretail™ enhanced fragrances in-store selling

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Byredo has selected Bayretail™ to bring digital capabilities in stores

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.

Supercharge your store associates through a native app solution.

+50%

Team productivity

+6%

Additional turnover

+15%

Transformation rate

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What are their challenges?

With the "BYRCLIENT" project, Byredo seeks to cleanse and streamline its customer data in one place while providing store associates with a clienteling application.

Capturing new customer data in-store such as preferences, and interests to offer relevant and personalized advisory to customers.Performing targeted clienteling actions directly from the app thanks to the Email and sms template feature.