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Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.
IRO became a well-known luxury brand with several stakes to overcome :
Therefore, IRO wanted to propose to the customer a personalized and convenient experience online & in-store and take advantage of inventory from other locations to avoid losing a sale.
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IRO has successfully implemented Bayretail™️ as part of a global Salesforce ecosystem including Salesforce Commerce Cloud, Marketing Cloud and Order Management that allowed them to set up a Single Customer View (SCV) integrated with existing systems and adapted to IRO's needs in order to have a unified 360° view of customer data across channels.
Today, with the Bayretail™️ mobile app, associates at IRO stores have a wide range of features at their disposal to offer their customers a unique shopping experience:
Team productivity
Additional turnover
Transformation rate
Team productivity
Additional turnover
Transformation rate
“With Bayretail™️, we are capable, more than ever before, to know our customers better, and it helps us anticipate their needs to better meet them.”
Laurent Rodriguez
International Retail director/Retail consulting
Team productivity
Additional turnover
Transformation rate
Bayretail™ supercharges your business with a complete 360° solution for your retail teams and breathtaking shopping solutions for your clients.