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Originally founded in 1867 when Pavel Kousmichoff founded the tea house in St. Petersburg, Kusmi tea success was immediate and their tea quickly became the favorite of the tsars. Since then, Kusmi Tea has grown into a major tea manufacturer with headquarters in Paris, France. Kusmi Tea is distributed among 100 boutiques across the world and online.
Kusmi Tea has reinvented itself ever since its first tea house. As its online and retail operations have grown, the company has sought to better understand its consumer data.
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Kusmi Tea has successfully implemented Bayretail™️ managed package as a cornerstone to implement its Single Customer View (SCV) with other Salesforce solutions, such as Marketing Cloud, Commerce Cloud and Service Cloud. The retail logic built into Bayretail™️ managed package allowed them to accelerate their deployment and benefit from advanced segmentation capabilities through the integrated RFM segmentation engine.
Using Bayretail™️ solutions, Kusmi Tea has improved its customer insights by consolidating consumer data in one place. Variations in customer attributes are leveraged by Salesforce Marketing Cloud to trigger a personalized customer journey. The data stored in Bayretail™️ are also used for ad-hoc consumer behavior analysis by data scientists.
Team productivity
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Team productivity
Additional turnover
Transformation rate
“Thanks to Bayretail, we get to know more our customer and we are able to send them the right message at the right time with hight potential values, and customer satisfaction."
Sara Tshimika
Customer Relationship Manager
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Bayretail™ supercharges your business with a complete 360° solution for your retail teams and breathtaking shopping solutions for your clients.