BayBridgeDigital, the game-changing software company that connects brands, technology and people to create new growth and business value faster, announced today that Lanvin has deployed Bayretail for its mobile retail solutions.
Lanvin, the French Luxury House known as a beacon of Parisian luxury, from fashion to perfume through accessories, is partnering with BayBridgeDigital to expand its omnichannel customer experience within their European and US stores. With Bayretail’s solutions, retail associates can use simple mobile applications to communicate with, and gain a full view of, their customers providing personalized and engaging shopping experiences across all retail platforms.
"As one of the most iconic French House, Lanvin is renowned for being innovative in all areas of their business, from fabrics to design and now in-store technology,” says BayBridgeDigital CEO Alain Attias. “We’re thrilled to partner with Lanvin to provide our Unified Commerce solution designed to create more personalized and customer-centric experiences for their clients.”
"As we are working on the next evolutions, the future looks bright for our Maison as both sales associates and clients are brought closer to each other”, says Olivier Coustet Lanvin’s Europe and US Retail Director.
Bayretail is committed to guiding connected stores by helping them successfully adapt to the new retail world. We continue to build Bayretail to help retailers stay engaged with customers, make it accessible to shop, and provide quality customer experiences.
Lanvin is pleased by the help of Bayretail. They managed to develop for us a qualitative solution which allows us to develop our clienteling actions.
Yacine Jamoui
Clientelling & Retail Analyst
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