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YellowKorner was created by two friends, Alexandre de Metz and Paul-Antoine Briat, both passionate about photography since childhood. In 2006, they came up with an idea and an ambition: to make art photography accessible for all and to make YellowKorner the leading publisher of art photography. Since then, YellowKorner has opened more than 130 galleries around the world.
Unlike traditional retail, the purchase of art photography is a deliberate, sometimes slow, process. Clients consider not only the piece of art but also the location in which it will be displayed. YellowKorner did not have the right tools to manage this time-consuming sales process and was looking to:
Team productivity
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YellowKorner has successfully implemented the Bayretail™️’ managed package as a cornerstone of their proceedings. The package integrates a Single Customer View (SCV) with other Salesforce solutions, like Marketing and Commerce Clouds. The retail logic built into the Bayretail™️ managed package is customized to meet YelloKorner’s project tracking needs vs. those of a traditional shopping cart workflow, and has allowed them to accelerate deployment.
With Bayretail™️ solutions, YellowKorner has improved its customer engagement capabilities, resulting in a higher conversion rate as well as a higher re-purchase rate. The solution has allowed for:
Beyond creating a Single Customer View (SCV), YellowKorner has really focused on ensuring that gallerists are able to maintain a connection with potential buyers beyond the first encounter in the brick and mortar shop. YellowKorner leverages the communication capabilities of Bayretail™️ to keep the connection active and follow-up on the client's project in a personalized manner.
Team productivity
Additional turnover
Transformation rate
Team productivity
Additional turnover
Transformation rate
Bayretail is the missing piece in the "phygital" experience. To combine the power of automation and the emotion of our galleries, YellowKorner leverages Bayretail to bring the experience to the next level. A must have app
Benoit Courtade
Chief Digital Officer
Team productivity
Additional turnover
Transformation rate
Bayretail™ supercharges your business with a complete 360° solution for your retail teams and breathtaking shopping solutions for your clients.